The UK's only Government Accredited Advanced Driver and Rider Training and Testing Programme

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Privacy Policy

Effective Date: July 17, 2024

Diamond Advanced Motorists Ltd (“us”, “we”, or “our”) operates the https://www.advancedmotoring.co.uk website (the “Service”).

This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.

 

1. Definitions

1.1 Service: Service is the https://www.advancedmotoring.co.uk website operated by Diamond Advanced Motorists Ltd.

1.2 Personal Data: Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

1.3 Usage Data: Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

1.4 Cookies: Cookies are small pieces of data stored on your device (computer or mobile device).

1.5 Data Controller: Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information is, or is to be, processed.

1.6 Data Processors (or Service Providers): Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller.

1.7 Data Subject (or User): Data Subject is any living individual who is using our Service and is the subject of Personal Data.

 

2. Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

2.1 Types of Data Collected

Personal Data: While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Driving licence number
  • Car registration and model
  • Address, State, Province, ZIP/Postal code, City
  • Cookies and Usage Data

Usage Data: We may also collect information on how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g., IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

Location Data: We may use and store information about your location if you give us permission to do so (“Location Data”). We use this data to provide features of our Service, to improve and customise our Service. You can enable or disable location services when you use our Service at any time through your device settings.

Tracking Cookies Data: We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyse our Service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

  • Session Cookies: We use Session Cookies to operate our Service.
  • Preference Cookies: We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies: We use Security Cookies for security purposes.
  • Advertising Cookies: Advertising Cookies are used to serve you with advertisements that may be relevant to you and your interests.
 

2.2 Sharing Data with licensing authorities


Where you book or undertake a taxi driving assessment, training, wheelchair assessment or another service connected with a local authority licensing requirement, we may share relevant personal information with the licensing authority responsible for your licence or application.

The information we share may include:

  • your name and identifying details;
  • booking and appointment information;
  • attendance, cancellations or non-attendance;
  • assessment or test results, including whether you have passed or failed;
  • test or assessment reports;
  • completion or certification information; and
  • other information reasonably required by the licensing authority in connection with your licensing application, renewal or ongoing licensing requirements.

We share this information where it is necessary to administer the assessment or training service, to meet requirements agreed with the relevant licensing authority, or to assist the licensing authority in carrying out its licensing functions.

Depending on the circumstances, our lawful basis for sharing your personal information may include compliance with a legal obligation, our legitimate interests, a recognised legitimate interest relating to disclosure for a public task or official function, or another lawful basis available under UK data protection legislation.

We will only share information that is relevant and reasonably necessary for the purpose for which it is requested and will handle your personal information in accordance with applicable data protection legislation.

3. Use of Data

Diamond Advanced Motorists Ltd uses the collected data for various purposes:

  • To provide and maintain our Service
  • To assist with the booking of testing, assessing, and training
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our Service
  • To monitor the usage of our Service
  • To detect, prevent, and address technical issues
  • To provide you with news, special offers, and general information about other goods, services, and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information

 

4. Legal Basis for Processing Personal Data Under General Data Protection Regulation (GDPR)

If you are from the European Economic Area (EEA) or the United Kingdom (UK), Diamond Advanced Motorists Ltd legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it. Diamond Advanced Motorists Ltd may process your Personal Data because:

  • We need to perform a contract with you
  • You have given us permission to do so
  • The processing is in our legitimate interests and it is not overridden by your rights
  • For payment processing purposes
  • To comply with the law

 

5. Retention of Data

Diamond Advanced Motorists Ltd will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Diamond Advanced Motorists Ltd will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

Retention Period for Data Held by Us

We retain your data for a period of 5 years following the completion of the service.

Retention Period for Data Held by Examiners

Examiners retain your data until the booking has been completed and they have invoiced Diamond Advanced Motorists Ltd and been paid for the service delivered, such as a test, assessment, or training session.

 

6. Transfer of Data

Your information, including Personal Data, may be transferred to—and maintained on—computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction.

If you are located outside the United Kingdom and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United Kingdom and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Diamond Advanced Motorists Ltd will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of your data and other personal information.

 

7. Disclosure of Data

Disclosure for Law Enforcement: Under certain circumstances, Diamond Advanced Motorists Ltd may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Legal Requirements: Diamond Advanced Motorists Ltd may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Diamond Advanced Motorists Ltd
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability

 

8. Security of Data

The security of your data is important to us but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

 

9. Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA) or the United Kingdom (UK), you have certain data protection rights. Diamond Advanced Motorists Ltd aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

  • The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
  • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
  • The right to object. You have the right to object to our processing of your Personal Data.
  • The right of restriction. You have the right to request that we restrict the processing of your personal information.
  • The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
  • The right to withdraw consent. You also have the right to withdraw your consent at any time where Diamond Advanced Motorists Ltd relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA) or the United Kingdom (UK).

 

Data Usage with Examiners Post-Booking

After you book a test, assessment, or training session, your data is shared with our examiners to facilitate the organisation of your appointment. This includes providing the examiner with your booking confirmation, which contains your name, address, email, and phone number. This information is necessary for the examiner to arrange a suitable date, time, and venue for your session.

 

Data Retention Duration

Retention Period for Data Held by Us: We retain your data for a period of 6 months following the completion of the service.

Retention Period for Data Held by Examiners: Examiners retain your data until the booking has been completed and they have invoiced Diamond Advanced Motorists Ltd and been paid for the service delivered, such as a test, assessment, or training session.

Purpose and Method of Data Retention by Examiners

  • Reason for Data Retention by Examiners: Examiners retain your data until the completion of the booking to ensure they can deliver the agreed-upon service and handle any necessary administrative tasks, such as invoicing and payment.
  • Purpose of Data Retention by Us: We retain your data to manage and address any issues related to lost certificates or complaints following the service provided. This helps us ensure a high level of service and resolve any concerns effectively.

Categories of Data Held by Us: We hold booking and confirmation information, which includes your name, address, email, contact details, and driving licence number.

 

Contact Information for Data Access and Deletion Requests

If you wish to request access to your data or have it deleted, please contact us at:

  • Email: help@diamondadvancedmotorists.co.uk
  • Phone: 020 8686 8010
  • Mail: 11 Gleneagles Court, Brighton Road, Crawley RH10 6AD

 

Cookie Summary

Cookie: ga*.

  • Description: Google Analytics sets this cookie to store and count page views.
  • Duration: 1 year 1 month 4 days
  • Type: Analytics

 

Cookie: _ga

  • Description: Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
  • Duration: 1 year 1 month 4 days
  • Type: Analytics

 

Cookie: elementor

  • Description: The website’s WordPress theme uses this cookie. It allows the website owner to implement or change the website’s content in real-time.
  • Duration: never
  • Type: Necessary

 

Cookie: wpEmojiSettingsSupports

  • Description: WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user’s browser can display emojis properly.
  • Duration: session
  • Type: Necessary